Reasons for Failure and Improve Design of Rotating Axial Seal in Titanium Dioxide Processing Pump Dong Zongyu et al Reasons for failure of original axial seal in titanium dioxide processing pump were analyzed.On the experimental investigation basis,suitable materials of a pair of friction components were selected,two improved design constuctions were used for industrial test,the result indicates that operating life of improved rotating axial seal is 4~6 times longer than original one.Operating life will be much longer. Keywords:titanium dioxide processing pump,seal,reasons for failure,improve design